Discussed in this episode
Ash Maurya, author of Running Lean and Scaling Lean, talks about how to build products and companies that matter, while minimizing risk. How can you systematically de-risk your business, so you can focus your limited time, money, and energy on what makes a difference. Whether your company sells products, services, or both, tune in, because Ash says, "Life’s too short to build products nobody wants."
In this episode, Ash gives tips on how to avoid wasted effort and minimize risk in a startup, including:
- Why you need to fall in love with your customers' problem, not your solution.
- How to "get out of the building" to talk to prospects to learn from them (not pitch them), even if you're actually still in the building. (Advice I wish I had followed many times.)
- Much, much more.
And don't feel bad if you've made mistakes on this path.
A reader of Ash's first book came up to him and said "I wish I'd read this book 5 years ago."
Ash replied, "me, too."
Listen to this episode
about 2 years