Discussed in this episode
How do you differentiate yourself when your competitors are also experts?
And would you want to take advice on differentiated service from someone who spent over a decade working for a cable company?
It sounds crazy, but in this case, you should.
Michael Katz did in fact spend over a decade at a cable company. But then, through a series of happy accidents, he became Chief Penguin at Blue Penguin Development, helping small services companies market better. He’s also been quoted in the WSJ, the NYT, Business Week Online, Forbes, Inc, USA Today and more. Plus, he’s won an award for humor. 45min.
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